Running a business and attracting customers online can be challenging, but choosing a design mode between illustrations and graphic designs for an advertisement can be more difficult. So when to use what? To answer that question, we first need to understand the difference between both designs.
Graphic designing represents the content in visual form, consisting of typography, page layout designs, and interactive designs. On the other hand, Illustrations visualizes the same content in sketches, drawing, paintings, and other artistic methods. While both design options may seem attractive, there can be an unwanted dilemma around the content and the perspective it has to showcase. Therefore, here are some points to keep in mind while making an appropriate choice.
2. IF IT'S COMPLICATED, ILLUSTRATE IT.
If you want to visualize something abstract or fictitious, an illustration will be the right choice to make. Since the concept presented being may be unknown to people, an illustration can help people understand better. For instance, it was relatively easier to learn complex scientific topics such as the digestive system and gravity through interactive illustrated videos rather than from a textbook.
Graphic designing should be preferred if the idea to be conveyed is simple and widely known.
One such example is that companies who deal in automobiles will opt for a graphic designing mode of advertisement through billboards and cover magazines instead of illustrations.
3. GRAPHIC DESIGNING CAN SPARE YOU SOME GRAPHIC VISUALS
IN YOUR POCKET.
Illustrations can be harsh on your pocket as they require more hours, effort, and creativity. On the contrary, graphic designs can be more cost-effective as they take less effort and time.
Standard prices for graphic designs worldwide are $5-25, for illustrations it may vary from $30-50.
In India, an illustrator may charge
Rs. 1000-1500 per illustration, while a graphic designer may charge Rs. 500-1000 per design. Keep in mind that the costs may depend on the content's quality and complexity.
4. PROMOTE THROUGH ILLUSTRATIONS.
It is a proven fact that illustrations are more eye-catching than graphic designs due to their artistic touch. Therefore, it is better to use illustrations in packaging material or any other promotional material that may grab the attention of potential customers at first glance.
Another significant benefit of using illustrations in packaging material is that illustrations are difficult to duplicate. That provides an edge over the other marketing firms and companies.
5. GRAPHIC DESIGNS VISUALISES PROFESSIONALISM BETTER.
While comparing both designs, it is crucial to know the target audience for whom you are issuing these designs. One such case is that if you are organizing an official event, the illustrations are not suitable. Audiences generally perceive illustrations as childish or related to any leisure activity. Hence, graphic designs are highly recommended for professional events.
6. NOTHING SUITS? CREATE YOUR BALANCE.
There is an open possibility that new creators or advertisers may look for a balanced design instead of opting for illustrations or graphic designs. Yet, there is one more treat left for you, and it is known as graphic illustration. Graphic illustration is a combination of both methods, which is just suitable for someone looking for an emphasis on the interactive nature of the design entangled with creativity and art.
The intriguing part of this method is that you can customize the designs on your accord with the help of a designer for a very reasonable price.
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